In GE2011, ESM Goh Chok Tong boldly called NSP as a No Substance Party when Nicole Seah decided to contest in his Marine Parade GRC.
However, when I clicked on PAP Manifesto recently (Link), I thought I would read a 30 page Manifesto.
Instead, the English version was only 13 page and the rest are in Chinese, Tamil and Malay and all are collated into a 30 page Manifestor.
To add icing on the cake, it had at least one picture on each page and had more pictures than a children's story book. It has slogans "Securing the Future Together" and other fluff.
This is one way to distract voters with pictures. Children are easily distracted with pictures so parents love to buy picture books to engage them.
If you cannot convince them with text, use pictures to decorate and hopefully, readers will be swayed with the nice graphics of happy faces, good infrastructure and picturesque scenery and memorable slogans/ punchlines..
And If we delete away all the pictures, PAP's English version can probably only meet 5 pages.
Compare this to, NSP's Manifesto and WP's Manifesto.
So look who's calling No Substance?
CJ
TRS Contributor